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Techno-Fix
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Table of Contents

Introduction; The Inherent Unavoidability & Unpredictability of Unintended Consequences; When Things Bite Back: Some Unintended Consequences of Modern Technology; Technology, Exploitation & Fairness; In Search of Solutions I: Counter-Technologies & Social Fixes; In Search of Solutions II: Efficiency Improvements; Sustainability of Collapse?; Technological Optimism & Belief in Progress; The Positive Biases of Technology Assessments & Cost-Benefit Analyses; Happiness; The Uncritical Acceptance of New Technologies; Profit Motive: The Main Driver of Technological Development; The Need for a Different Worldview; The Design of Environmentally Sustainable & Socially Appropriate Technologies; Critical Science & Social Responsibility; Index.

Promotional Information

The authors will be doing a series of articles for major environmental magazines and intend to produce a nationally syndicated column
There will a national radio campaign
Excerpts will be offered to Orion, American Scientist, Discover Magazine, New Scientist Magazine, Science News, Wired and Scientific American
The authors will be doing an extensive e-mail publicity promotion featuring current affairs press releases linked to specific topics from the book
Advertising in Utne and Yes Magazine
Promotion on the author's website www.CriticalScience.org (address to be confirmed)including press releases, book reviews, endorsements and a calendar of radio & TV interviews,links to booksellers and the New Society website for book purchase
The book will be promoted in the newsletters of environmental organizations, science and technology associations and engineering societies
This book will be promoted with an academic e-mail to colleges and universities including PowerPoint presentations, short videos and sample chapters
Review copies – between 50-70 review copies sent out to highly targeted list, including author requests, our “hit list” and appropriate media
Social media promotion – pre-publication posts on blog, Facebook and Twitter @newsocietypub; book launch featured on New Society home page, blog and book discussion forum; regular publicity updates on Facebook, Twitter and website.

Reviews

Science and technology have advanced impressively over the past century but we have learned that often the benefits of new technology are accompanied by unexpected and deleterious consequences that we then attempt to solve using more technology with unpredictable effects. Thus, for example, we have altered the chemistry of the atmosphere with our use of fossil fuels and now hope that we can maintain our life styles, economies and consumption with the promise of geoengineering like carbon capture and storage, stimulating ocean algal growth, or spraying aerosols of sulfur dioxide in the sky. As this book shows, it is suicidal to put our hopes in such promises. DAVID SUZUKI Canadian environmental activist, professor emeritus, University of British Columbia, host of CBC's The Nature of Things, author of 43 books, recipient of 25 honorary doctorates as well as numerous awards, including the Order of Canada. We need to be mature enough to understand that technology alone won't be our salvation. This book helps explain why we need to think more deeply than that. BILL MCKIBBEN Journalist, environmental activist, Schumann Distinguished Scholar at Middlebury College, author of many influential books and articles, including The End of Nature and Eaarth: Making a Life on a Tough New Planet. Technology has become our near-universal object of faith: new machines (whether solar panels or iPads) will solve all our problems! Few of us seem to understand that machines have in fact exacerbated most of our current environmental and social problems, and it is people who must provide the answers. It is our appetites and economic arrangements--not our gadgets--that must change if we are to survive. Michael and Joyce Huesemann argue this controversial thesis clearly, convincingly, and entertainingly. Their book deserves to be read and discussed in every home, school, and legislature. RICHARD HEINBERG American journalist, Senior Fellow at the Post Carbon Institute, and author of ten influential books including The Party's Over. Peak Everything, and The End of Growth. In Techno-Fix, Michael and Joyce Huesemann show us how unsustainable and destructive technologies, shaped and driven by the profit motive, have emerged as a major cause of harm to the health of people and the earth. We need to go beyond a blind Techno-religion. We ourselves need to choose the tools that shape our lives. A vibrant and vital democracy needs people's participation in technology choice. Techno-Fix shows how. VANDANA SHIVA New Delhi based environmental and anti-globalization activist, philosopher, author of 20 books including Soil not Oil and Staying Alive, and recipient of numerous international awards. Even as the impacts of technology destroy the ecosphere, the faithful preach that technology alone can salvage civilization. Enter Michael Huesemann and Joyce Huesemann. With Techno-Fix: Why Technology Won't Save Us or the Environment the Huesemanns have produced one of the most well-researched and possibly the best myth-busting book the environmental movement has ever seen. In a better world, it would be required reading for all elected officials and every student in every program at every university everywhere. WILLIAM REES Professor, University of British Columbia, originator of the concept of the ecological footprint and author of Our Ecological Footprint, fellow of the Post Carbon Institute and the Royal Society of Canada. Salvation by technological advance and unlimited growth is the blind dogma of our age. The Huesemanns provide a devastatingly cogent and well-referenced critique of this modern Gnosticism, as well some good alternative ideas. Highly recommended! HERMAN DALY Former Senior Economist at the World Bank, Professor of Ecological Economics at the University of Maryland, and author of many influential books, including Steady-State Economics and Ecological Economics. Techno-Fix deals with a wide range of issues at the core of the sustainability crisis, showing that these problems are not going to be solved by technical advances which leave the fundamental structures and values of rampant consumer society in place. It presents a detailed and powerful case, based on extensive references to supporting studies and evidence, and expressed in a clear and easily readable style. The alarming problems now accelerating on many fronts are not basically technical problems. They are mostly created by the mistaken goals we have chosen to pursue, especially the pursuit of limitless affluence and economic growth. Unfortunately mainstream thinking seems to be about as far from recognizing this as it ever was, and its main support derives from faith in technology. It seems to be generally believed that our wizard scientists will come up with ways whereby we can all go on merrily getting richer with no end in sight, and the poor of the world would rise to live as we do. This book provides a very effective refutation of this willful, deeply entrenched and rarely questioned delusion. Among the book's virtues is that it goes beyond technical issues to consider the social, economic and philosophical dimensions of our predicament, pointing convincingly to many areas where radical rethinking of goals and means is urgently required. TED TRAINER Austrialian environmental and sustainability activist at the University of New South Wales, author of The Conserver Society and Transition to a Sustainable and Just World, as well as numerous other books and articles. This book is outstanding, the most thorough, clear, systematic refutation that I've seen of the absurd idea that new technology will be our saviour against advancing ecological breakdown. The authors show that technology is far more the problem than the solution, and no big new techno-Utopian tinkering will change that. Far more than a technological revolution, the authors argue, we need a conceptual revolution; one which recognizes that our fantasies of dominion over nature, and the remake of the earth's natural systems, and all the assumptions that brought us here will not get us out. This is a must-read for anyone seeking realistic pathways forward, rather than more of the same. JERRY MANDER Founder of the International Forum on Globalization, program director at the Foundation for Deep Ecology, and author of influential books on the social, cultural, and environmental effects of mega-technologies. The nuclear disaster of Fukushima tragically confirms how right the authors are. Ernst Ulrich von Weizsaecker German scientist, academician, parliamentarian, and author of influential books including Earth Politics and Factor Four; founder and former president of the Wuppertal Institute and member of the Club of Rome. It has frequently been proclaimed, especially by certain economists, that our problems--whether economic, environmental, social, or political--can be resolved by technological wizardry. Julian Simon, an extreme proponent of this view, urged us to ignore the warnings of environmentalists, and to stride towards a shining new future created by technologies. For the most part, techno-optimists have been simply misinformed and stand in urgent need of some extensive homework on the issue. All the more welcome, then, is this first-rate book. If only it could have emerged sooner, it might have saved us much trouble and much money. NORMAN MYERS British professor and fellow at Oxford University, member of the U.S. National Academy of Sciences, the World Academy of Art and Science, and the Royal Society of Arts, advisor on environmental issues to the United Nations, the World Bank as well as to scientific academies and various governments worldwide. In 1997, he was appointed by HRH Queen Elizabeth II to be a Companion of the Order of St. Michael and St. George for "services to the global environment." Believers in unending growth argue that technology can overcome any environmental penalties of growth. This is the most detailed scholarly rebuttal of that view that I have seen. The Huesemanns systematically take on the pro-growth arguments, and their rebuttals are persuasive. Indeed, I would suggest that, in meeting the technophiles on their own turf, the Huesemanns may be too gentle. The formula Impact=Population X Affluence (or Consumption) X Technology was originated by environmentalists, but it has been adopted by technophiles because it equates technology with population as equal determinants of the environmental impact of growth and change. The problem is that: (1) It assumes a linear relationship among the variables, while the real world is non-linear, marked by thresholds of damage and changing impacts as the scale changes. (2) The range of impacts of the three variables is dramatically different. Population change affects most biological, social and economic interactions, whereas a given technological change by itself influences a much narrower band, and the net impact of technological change as a whole is incalculable. Even using the original formula whose assumptions could be made considerably stronger, the book successfully refutes the belief that technology is a cure for growth. The authors write from broad practical and academic qualifications. The book is also valuable in offering, not just the authors' views, but the viewpoints of many well-known writers on population change and its consequences. That in itself should make it valuable as a textbook for courses on population, environment or resources -- indeed for courses in current history, which too often ignore those critical determinants of our future. Teachers in all those areas will find it useful for their own education. LINDSEY GRANT Former U.S. Deputy Assistant Secretary of State for Environment and Population, author of the classic Juggernaut: Growth on a Finite Planet, other important books and many articles on population issues. Techno-Fix is a powerful and well-researched challenge to the widespread belief that modern technology alone will give us a clean environment, health, peace, and happiness. The authors convincingly show that a paradigm shift and a corresponding change in the direction of science and technology is needed to create a more humane, just, and sustainable world. JOHN ROBBINS Environmentalist, animal activist, and author of numerous bestselling books including Diet for a New America and The Food Revolution. Robbins has received the Rachel Carson Award and the Albert Schweitzer Humanitarian Award. Techno-Fix explains why science and technology will not save the economy or the environment. Drs. Michael and Joyce Huesemann have written an outstanding book that is most timely. DAVID PIMENTEL Professor emeritus, Cornell University, author with Marcia Pimentel of Food, Energy, and Society and numerous other works on ecological integrity, pesticides, biofuels, energy flows in food production, human population growth and the environment.

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