About the Author

After graduating in London, with degrees in both economics and psychology, James Borg had a successful career in advertising, sales, marketing and journalism. This equipped him well for his current role as a work psychologist, business consultant and trainer in persuasion techniques, interpersonal skills and memory improvement. With his fascination for the human mind from a young age (he was admitted as one of the youngest ever members of The Magic Circle after his demonstration of 'mind-reading' and memory feats) he performed occasionally with a routine known as 'The mind and magic of James Borg'. Tuning in to other people's thoughts - and being aware of our own - is his prescription for success in all aspects of life. He's often invited on BBC radio and was selected as a Harvard Business Review author for May 2009.