Table of Contents

About the Author Acknowledgements Preface - Bring Discipline and Professionalism to Your Betting Introduction - Why Do People Lose at Betting, and What Can Be Done About it? - Why is it that so few people are able to win at sports betting over time? - Are there any commonalities in the 10% that do win? - Can someone improve their betting performance to become a long-term winner? - Becoming more successful and profitable - Core contributors to this book 1. Think Differently Thinking differently Mindset - the foundation of success Key components of the winning betting mindset Training your brain, changing your mind 2. Bet for Profits, not Excitement What is your motivation for betting on sport? What is your betting type? Uncovering your core betting motivations Creating inner drive for long-term success 3. Prepare to Win Know the game Betting success factors - stacking the odds in your favour Developing a betting plan Creating your betting strategy Specialise to get an edge Warming up - PREParation 4. Keep Score The benefits of record keeping and evaluation Keeping a written record of your bets Evaluating your betting 5. Make Rational Decisions Why rational decision-making matters How do you make a decision? What stops us from being rational and what can we do about it? Mental shortcuts - biases Summary: 10 ways to help you to make more rational decisions 6. Don't Chase Losses Why do people chase losses? Are you making matters worse? How to stop chasing losses 7. Control the Frequency and Size of Your Bets Controlling the frequency of your betting The costs of over betting Control the size of your bets: size matters 8. Manage Your Emotions How emotions affect your betting results Understanding how emotions are created Creating performance-enhancing emotions Dealing with performance-limiting emotions positively 9. Manage the Ups and the Downs Sports betting is a rollercoaster Losing streaks and the downside of sports betting The winning run and when times are great 10. Focus on Continual Improvement The path to betting success Kaizen Development, learning and performance improvement Keep raising the bar, and learn and earn more Extra Time - Going Pro: Sports Betting Full Time Important considerations Making the move Living the life - full-time betting practicalities Appendix - The OODA Model Bibliography Index

About the Author

Steve Ward specialises in performance coaching and training, developing people and teams in risk-taking, high-pressure and results-driven environments, helping them to achieve and sustain high performance and to maximise their potential. He has over 15 years of teaching, training and coaching experience and has worked with elite athletes and teams in over 30 sports, financial traders and institutions across the globe, sports traders, poker players, business leaders and managers and sales teams. Steve co-managed a large team of over 40 professional traders in London, was a consultant to the BBC TV programme Million Dollar Traders and is a regular trainer at the London Stock Exchange. He is also the author of High Performance Trading: 35 Practical Strategies and Techniques to Enhance Your Trading Psychology and Performance (Harriman House, 2009). Steve has a special interest in the demands of performing in conditions of financial risk and uncertainty and has extensive knowledge and experience of helping people in the financial and sports markets to develop the skills, attitudes and behaviours required to perform with discipline and to maximise their profitability. Utilising techniques and strategies from sports and performance psychology, behavioural finance, stress management, and cognitive, behavioural and solution-focused coaching, Steve provides practical, powerful, easy-to-learn and easy-to-use methods for improving performance. www.highperformanceglobal.com