Think horse meat is bad? You should try pink slime
An eye-opening and explosive journey into the secretive world of
the processed food giants
Michael Moss is the author of the #1 New York Times bestseller Salt Sugar Fat- How the Food Giants Hooked Us, a Pulitzer Prize-winning investigative reporter formerly with The New York Times, a keynote speaker, and an occasional guest on shows like CBS This Morning, The Dr. Oz Show, CNN's The Lead, All Things Considered, and The Daily Show.
Michael Moss has brilliantly exposed the systematic venality of Big
Food. This book will confirm all your worst suspicions about the
lengths big food companies go to to keep us hooked on junk.
*Joanna Blythman, bestselling author of Shopped and Bad Food
Britain*
What happens when one of the country’s great investigative
reporters infiltrates the most disastrous cartel of modern times: a
processed food industry that’s making a fortune by slowly poisoning
an unwitting population? You get this terrific, powerfully written
book, jammed with startling disclosures, jaw-dropping confessions
and, importantly, the charting of a path to a better, healthier
future. This book should be read by anyone who tears a shiny
wrapper and opens wide. That’s all of us.
*Ron Suskind, Pulitzer Prize–winning author of Confidence Men: Wall
Street, Washington, and the Education of a President*
A mouth-watering, gut-wrenching look at the food we hate to
love
*Publishers Weekly*
A shocking, galvanising manifesto against the corporations
manipulating nutrition to fatten their bottom line—one of the most
important books of the year
*Kirkus Reviews, starred review*
In this meticulously researched book, Michael Moss tells the
chilling story of how the food giants have seduced everyone in this
country. He understands a vital and terrifying truth: that we are
not just eating fast food when we succumb to the siren song of
sugar, fat, and salt. We are fundamentally changing our lives—and
the world around us.
*Alice Waters*
Reporter Moss, who won a Pulitzer Prize for his New York Times investigation of the dangers of contaminated meat, offers a thorough account of the processed-food industry's extensive efforts to dominate the American diet and increase consumption of its products, despite health concerns. He explains that in the 1940s, convenience foods were a novel idea, but their quick success led to an ongoing race among companies to outsell their competitors. Moss traces the development of some of the most famous products and the companies that developed them, including General Foods, Kellogg, Coca-Cola, Kraft, and Nestle. The text states that since its inception, the food industry has spent millions of dollars researching brain chemistry, "bliss points," and marketing techniques. Focusing on sugar, fat, and salt, the three pillars of processed foods, Moss illustrates how these ingredients have been calculated and engineered to create foods that consumers crave. -VERDICT Through exhaustive research and insider information, Moss achieves his goal of shining a light on the insidious tactics of the food industry. Readers of food lit and exposes will not want to miss this one.-Melissa Stoeger, Deerfield P.L., IL (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
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