Chapter 1 Introduction to Research
Chapter 2 The Scientific Approach and Alternative Approaches to
Investigation
Chapter 3 Defining and refining the problem
Chapter 4 The Critical Literature Review
Chapter 5 Theoretical Framework & Hypothesis Development
Chapter 6 Elements of Research Design
Chapter 7 Interviews
Chapter 8 Data Collection Methods: Observation
Chapter 9 Administering Questionnaires
Chapter 10 Experimental Designs
Chapter 11 Measurement of Variables: Operational definition
Chapter 12 Measurement: Scaling, Reliability, and Validity
Chapter 13 Sampling
Chapter 14 Quantitative Data Analysis
Chapter 15 Quantitative Data Analysis: Hypothesis Testing
Chapter 16 Qualitative Data Analysis
Chapter 17 The Research Report
A Final Note to Students
Statistical Tables
Glossary
Bibliography
Index
Uma Sekaran (deceased) was Professor Emerita of Management,
Southern Illinois University at Carbondale (SIUC), Illinois,
USA.
Dr Roger Bougie is Associate Professor in Business Research
Methods, TIAS School for Business and Society (The Netherlands).
TIAS is the business school of Tilburg University and Eindhoven
University of Technology.
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