Preface
Acknowledgements
About the Authors
About the Contributors
1. Reputation Management
2. Ethics and Communication
3. Media Relations
4. New Media by Andrea Coville and Ray Thomas
5. Employee Communication by the Authors with Significant Contributions by Jeff Grimshaw
6. Government Relations by Ed Ingle
7. Community Relations
8. Investor Relations
9. Global Corporate Communication by Lynn Appelbaum and Gail S. Belmuth
10. Integrated Communication by Tim McMahon
11. Issues Management
12. Crisis Communication
13. Corporate Responsibility by Anthony Ewing
14. Challenges and Opportunities in Public Relations and Corporate and Organizational Communication
John Doorley, an expert in reputation management and former head of
corporate communications for Merck & Co. Inc., is academic director
and clinical assistant professor of the M.S. in Public Relations
and Corporate Communications program at New York University.
Helio Fred Garcia is the founder and president of Logos Consulting
Group. He is an adjunct professor of management in the Executive
MBA program at New York University's Stern School of Business and
teaches communication ethics, law, and strategy in NYU's M.S. in
Public Relations and Corporate Communication program. He is the
author of the two-volume book Crisis Communications.
"I have over 25 years of experience in PR, but I still constantly
seek ways to enhance my skills. When dealing with my firm’s
corporate clients, Reputation Management is a book I continually
look to for guidance." -Reviewed in PR Week Career Guide by Kim L.
Hunter, founder and president/CEO of Lagrant Communications
"Reputation is an organization's most priceless asset, but most
firms treat it as something that just happens when you're
successful. Reputation Management doesn't preach. It provides you
with powerful tools to understand, value, manage, and measure your
reputation. While many reputation gurus ignore the importance of
ethics, this book gives ethics an up-front chapter of its own.
Reading the book, I couldn't help but wonder if Enron and many
other firms devastated by scandals would be around today if their
caretakers read Reputation Management and took its contents
seriously." -Randall Poe, Executive Director, Communications, The
Conference Board "Presented in conversational style, this book is a
storehouse of state-of-the-art information on a range of topics
relevant to public relations. This book also effectively blends
scholarly and professional perspectives based on decades of
experience at the
highest levels of public relations practice. Professors John
Doorley and Fred Garcia and their impressive list of contributing
authors deserve kudos for offering the invaluable information
contained in the book. A must read for advanced undergraduate and
graduate students as well as public relations practitioners."
-Krishnamurthy Sriramesh, Associate Professor, Nanyang
Technological University, Singapore, and winner of the prestigious
Pathfinder Award from the Institute for Public Relations
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