Douglas Rushkoff is a world-renowned media theorist, and the originator of ideas such as “viral media,” “social currency” and “screenagers.” He has been at the forefront of digital society from its beginning, correctly predicting the rise of the Net, the dotcom boom and bust, as well as the current financial crisis. He is a familiar voice on NPR, face on PBS, and writer in publications from Discover Magazine to The New York Times.
Praise for Program or Be Programmed "Now that much of what Rushkoff
has predicted over the years has come to pass, he is uniquely
qualified to write what may be one of the most important and
instructive books of our times: Program or be Programmed: Ten
Commands for a Digital Age. In it, he outlines ten different ideas
that information technology is biased towards; biases that can
cause discord in our lives. However, rather than predicting that
the sky is falling, Rushkoff gives practical and actionable advice
on how to turn those biases into advantages." --Wired "Lucid and
consequential . . . a subtle and substantiated call for (missing)
humanity in networked daily life." --Neural.it "Thinking twice
about our use of digital media, what our practices are doing to us,
and what we are doing to each other, is one of the most important
priorities people have today--and Douglas Rushkoff gives us great
guidelines for doing that thinking. Read this before and after you
Tweet, Facebook, email or YouTube." --Howard Rheingold "Douglas
Rushkoff is one of the great thinkers--and writers--of our time."
--Timothy Leary "Rushkoff is damn smart. As someone who understood
the digital revolution faster and better than almost anyone, he
shows how the internet is a social transformer that should change
the way your business culture operates." --Walter Isaacson "What's
the difference between being able to operate in the web, and being
able to thrive there? The difference is in being able to understand
the how and why of this new world. In ten chapters or commands,
Douglas Rushkoff lays out how to live in this new world. Some of
this advice will seem straightforward, some of it will need
explanation, and some of it will seem more than a little
counterintuitive. But all of it is delivered with verve and insight
that makes you rethink your interactions on the web. Are you
driving your life here, or only a passenger? If you want to get
your hands on the wheel, this book is a good place to start."
--Daily Kos "Rushkoff presents ten succinct commands for choosing
our own destiny in the online era, ranging from Do Not Be Always On
to Do Not Sell Your Friends. In the process, he presents a way we
can actively leverage these technologies to build a more shareable
world similar to the one we envision in our report The New Sharing
Economy, as opposed to allowing our tools and those who create them
to define the social constructs of the current era."
--Shareable.net
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