Table of Contents

• Introduction
• Part I: Signs
• Chapter 1: What Is Semiotics?
• Chapter 2: Basic Sign Theory
• Chapter 3: Body Signs
• Chapter 4: Visual Signs
• Chapter 5: Language
• Chapter 6: Metaphor
• Part II: Messages and Meanings
• Chapter 7: Myth and Narrative
• Chapter 8: Art
• Chapter 9: Clothes
• Chapter 10: Food
• Chapter 11: Objects
• Chapter 12: Space and Buildings
• Chapter 13: Television
• Chapter 14: Advertising
• Chapter 15: Communication
• Appendices
• Glossary of Technical Terms
• Cited Works and General Bibliography
• Index

About the Author

Dr Marcel Danesi is Professor of Semiotics and Linguistic Anthropology at the University of Toronto. He is also Director of the Program in Semiotics and Communication Theory. He has published on language and sign theory, and has founded a research center (Center for Communication and Information Sciences) for the study and documentation of the role of language in modern-day technological culture.