"Living Large explores Harold Mitchell's remarkable personal journey from son of a sawmiller to owner of a $100 million business, rubbing shoulders with Australia's most powerful people."
Harold Mitchell was born in 1942 in the remote west Gippsland town
of Trafalgar. Wanting to work in radio, he successfully applied for
a job at an advertising agency in Melbourne. Rapidly working his
way up the ranks, Harold soon became successful in the media-buying
operation of several agencies before starting out on his own in
1976 with just $2000. He pioneered the idea of taking the buying
and placing of advertisements for clients out of the advertising
agencies into a separate operation, and today is an icon and market
leader of the media-buying industry.
He set up the Harold Mitchell Foundation, which disperses money to
an array of causes, and is the Executive Chairman of the Mitchell
Communication Group. In 2004 he was made an Officer of the Order of
Australia. He has been married to Bevelly Mitchell for nearly fifty
years.
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