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The Living Company
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Winner of the 1997 Edwin G. Booz Award for the most insightful, innovative management book of the year.

About the Author

Arie de Geus worked for Royal Dutch/Shell for thirty-eight years and is widely credited with originating the concept of the learning organization. Since his retirement, he has advised many government and private institutions and has lectured throughout the world.

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The Living Company is eminently readable. The style is conversational and jargon-free. While it is reflective and thoughtful, it is always relevant, meaningful and deals with issues of central significance to organisations today. For those interested in the bigger picture, this book provides a wonderful landscape. - Monash Business ReviewThis is a thoughtful, reflective and philosophical book. It does not prescribe quick fixes. The author draws on rich imagery from agriculture, horticulture, psychology and nature. For example, he explores how the blue tit learned to pierce aluminium milk bottle tops, while the robin didn t. The organizational issue from this is how learning is distributed and passed on. The author s experience and reflection as articulated in this book provide a valuable resource for further insight and understand- ing of how organisations survive, learn and flourish. - Leadership & Organisation Development JournalArie de Geus is an international figure who has not only been a key influence on scenario planning, but is also credited with originating the concept of the learning organisation. The world, or at least part of it, is ready to hear the message that profits are only a symptom of success and not an end in themselves. Many people want to believe in the wisdom of power-sharing in organisations. Others long for a move away from individualism to a g

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