1. Sport marketing introduction 2. Sport markets 3. Sport consumers 4. Sport marketing opportunities 5. Sport marketing strategy 6. Sport products and branding 7. Sport pricing 8. Sport distribution 9. Sport promotion 10. Sport sponsorship 11. Sport services 12. Sport digital marketing and social media 13. Sport marketing implementation and control
Aaron C.T. Smith is a Professor in the Graduate School of Business
and Law at Royal Melbourne Institute of Technology (RMIT)
University, Australia. Aaron has research interests in the
management of psychological, organizational and policy change in
business, sport, health, religion and society, and has
authored fifteen books and consulted to more than 100 clients
concerning these issues. Aaron’s qualifications include two
doctorates, the first in management and the second in cognitive
science.
Bob Stewart is director of the sport management and policy research
program at Victoria University, Australia. Bob is one of
Australia’s most experienced sport studies scholars, and has taught
a range of sport management subjects at both undergraduate and
postgraduate level, including sport finance, sport policy, sport
strategy, sport organisation performance, sport economics and sport
and globalisation. Bob has also written widely on the commercial
evolution of sport, and his theories of hyper-commercialisation and
post-modernisation in sport are used as templates for the analysis
of the sport–business nexus.
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