Table of Contents

International Marketing Data and Statistics 2011 Foreword and Guide Section One: Advertising Table 1.1 - Advertising Expenditure by Medium 2009 Table 1.2 - TV Adspend 1985-2009 Table 1.3 - Radio Adspend 1985-2009 Table 1.4 - Print Adspend 1985-2009 Table 1.5 - Cinema Adspend 1985-2009 Table 1.6 - Outdoor Adspend 1985-2009 Table 1.7 - Online Adspend 1999-2009 Section Two: Agricultural Resources and Output Table 2.1 - Agricultural Output Indices1985-2009 Table 2.2 - Food Output Indices 1985-2009 Table 2.3 - Land Use and Irrigation 2009 Table 2.4 - Livestock 2009 Table 2.5 - Selected Crop Production 2009 Table 2.6 - Dairy Products and Egg Production 2009 Table 2.7 - Meat Production 2009 Table 2.8 - Cereal Production 2009 Table 2.9 - Forestry and Paper Product Production 2009 Section Three: Automotives and Transport Table 3.1 - Commercial Vehicles in Use 1980-2009 Table 3.2 - Passenger Cars in Use 1980-2009 Table 3.3 - Two-Wheelers in Use 1980-2009 Table 3.4 - Commercial Vehicle Production 1980-2009 Table 3.5 - Passenger Car Production 1980-2009 Table 3.6 - Two-Wheeler Production 1985-2009 Table 3.7 - Automotive Diesel Price1980-2009 Table 3.8 - Leaded/Lead Replacement Petrol Price 1980-2009 Table 3.9 - Premium Unleaded Petrol Price 1980-2009 Table 3.10 - Commercial Vehicle New Registrations 1980-2009 Table 3.11 - Passenger Car New Registrations 1985-2009 Table 3.12 - Two-Wheeler New Registrations 1985-2009 Table 3.13 - Airline Freight 1980-2009 Table 3.14 - Airline Passengers 1980-2009 Table 3.15 - Scheduled Flights: Distance Flown 1980-2009 Table 3.16 - Merchant Shipping Fleet 1980-2009 Table 3.17 - Public Railway Network 1980-2009 Table 3.18 - Railway Statistics of Major National Carriers 2009 Table 3.19 - Railway Freight 1980-2009 Table 3.20 - Railway Passengers 1985-2009 Table 3.21 - Car Traffic 1980-2009 Table 3.22 - Road Transported Goods 1980-2009 Table 3.23 - Passenger Cars: Average Annual Distance Travelled 1980-2009 Table 3.24 - Road Network 2009 Section Four: Banking and Finance Table 4.1 - Private Sector Bank Claims 1980-2009 Table 4.2 - Deposit Money Bank Assets 1980-2009 Table 4.3 - Deposit Money Bank Liabilities 1980-2009 Table 4.4 - Annual Lending Rates 1980-2009 Table 4.5 - Deposit Money Bank Reserves 1980-2009 Table 4.6 - Credit Cards in Circulation 1998-2009 Table 4.7 - Charge Cards in Circulation 1998-2009 Table 4.8 - Credit Card Expenditure 1998-2009 Table 4.9 - Charge Card Expenditure 1998-2009 Table 4.10 - Credit Card Transactions 1998-2009 Table 4.11 - Charge Card Transactions 1998-2009 Table 4.12 - Average Expenditure per Credit Card 1998-2009 Table 4.13 - Average Expenditure per Charge Card 1998-2009 Table 4.14 - Average Expenditure per Credit Card Transaction 1998-2009 Table 4.15 - Average Expenditure per Charge Card Transaction 1998-2009 Section Five: Consumer Expenditure Table 5.1 - Consumer Expenditure 1990-2009 Table 5.2 - Consumer Expenditure by Object 2009 Table 5.3 - Food and Non-alcoholic Beverage Consumer Expenditure 1990-2009 Table 5.4 - Alcoholic Beverages and Tobacco Consumer Expenditure 1990-2009 Table 5.5 - Clothing and Footwear Consumer Expenditure 1990-2009 Table 5.6 - Housing Consumer Expenditure 1990-2009 Table 5.7 - Household Goods and Services Consumer Expenditure 1990-2009 Table 5.8 - Health Goods and Medical Services Consumer Expenditure 1990-2009 Table 5.9 - Transport Consumer Expenditure 1990-2009 Table 5.10 - Communications Consumer Expenditure 1990-2009 Table 5.11 - Leisure and Recreation Consumer Expenditure 1990-2009 Table 5.12 - Education Consumer Expenditure 1990-2009 Table 5.13 - Hotels and Catering Consumer Expenditure 1990-2009 Table 5.14 - Miscellaneous Goods and Services Consumer Expenditure 1990-2009 Section Six: Consumer Market Sizes Table 6.1 - Alcoholic Drinks: Per Capita Retail Sales 2009 Table 6.2 - Beauty and Personal Care: Per Capita Retail Sales 2009 Table 6.3 - Major Appliances: Per Capita Retail Sales 2009 Table 6.4 - Small Electrical Appliances: Per Capita Retail Sales 2009 Table 6.5 - Clothing and Footwear: Per Capita Retail Sales 2009 Table 6.6 - Consumer Electronics: Per Capita Retail Sales 2009 Table 6.7 - Consumer Health: Per Capita Retail Sales 2009 Table 6.8 - Fresh Foods: Per Capita Retail Sales 2009 Table 6.9 - Home Care Products: Per Capita Retail Sales 2009 Table 6.10 - Hot and Soft Drinks: Per Capita Retail Sales 2009 Table 6.11 - Dairy Products and Ice Cream: Per Capita Retail Sales 2009 Table 6.12 - Bakery Products: Per Capita Retail Sales 2009 Table 6.13 - Confectionery: Per Capita Retail Sales 2009 Table 6.14 - Other Selected Packaged Foods: Per Capita Retail Sales 2009 Table 6.15 - Tissue and Hygiene: Per Capita Retail Sales 2009 Table 6.16 - Tobacco: Per Capita Retail Sales 2009 Table 6.17 - Toys and Games: Per Capita Retail Sales 2009 Section Seven: Consumer Prices and Costs Table 7.1 - Consumer Price Indices 1990-2009 Table 7.2 - Food and Non-Alcoholic Beverage Price Indices 1990-2009 Table 7.3 - Food and Drink Costs: Selected Items 2009 Table 7.4 - Alcoholic Beverage and Tobacco Price Indices 1990-2009 Table 7.5 - Clothing and Footwear Price Indices 1990-2009 Table 7.6 - Housing Price Indices 1990-2009 Table 7.7 - Household Goods and Services Price Indices 1990-2009 Table 7.8 - Health Goods and Medical Services Price Indices 1990-2009 Table 7.9 - Transport Price Indices 1990-2009 Table 7.10 - Communication Price Indices 1990-2009 Table 7.11 - Leisure and Recreation Price Indices 1990-2009 Table 7.12 - Education Price Indices 1990-2009 Table 7.13 - Hotel and Catering Price Indices 1990-2009 Table 7.14 - Miscellaneous Goods and Services Price Indices 1990-2009 Section Eight: Economic Indicators Table 8.1 - Gross Domestic Product in National Currencies 1980-2009 Table 8.2 - Gross Domestic Product in US$ 1980-2009 Table 8.3 - Gross Domestic Product by Origin 2009 Table 8.4 - Gross Domestic Product by Origin 2009 (% Analysis) Table 8.5 - Gross Domestic Product Usage 2009 Table 8.6 - Gross Domestic Product Usage 2009 (% Analysis) Table 8.7 - Gross National Income in National Currencies 1980-2009 Table 8.8 - Gross National Income in US$1980-2009 Table 8.9 - Money Supply 1985-2009 Table 8.10 - Inflation Rates (Annual) 1985-2009 Table 8.11 - Public Consumption 1985-2009 Table 8.12 - Private Consumption 1985-2009 Table 8.13 - Government Finance and International Liquidity 2009 Table 8.14 - Government Expenditure by Object 2009 Table 8.15 - Government Expenditure by Object 2009 (% Analysis) Table 8.16 - Current Account Balance 1998-2009 Table 8.17 - Corruption Perception index 1998-2009 Table 8.18 - Minimum Wage Monthly 1998-2009 Table 8.19 - FDI intensity 1998-2009 Table 8.20 - Exchange Rates Against the US$ 1985-2009 Table 8.21 - Exchange Rates Against the EUR 1985-2009 Section Nine: Education Table 9.1 - Education Statistics 2009 Table 9.2 - Pre-primary Education: Schools, Staff and Pupils: 2009 Table 9.3 - Primary Education: 2009 Table 9.4 - Secondary Education: 2009 Table 9.5 - Higher and University Education 2009 Table 9.6 - Foreign Students in Higher and University Education 1985-2009 Table 9.7 - Foreign Students' Share of all Higher and University Education Students 1985-2009 Section Ten: Energy Resources and Output Table 10.1 - Refinery Product Consumption 2009 Table 10.2 - Motor Gasoline Consumption 1985-2009 Table 10.3 - Aviation Fuel Consumption 1985-2009 Table 10.4 - Biofuel Consumption 1998-2009 Table 10.5 - Energy Intensity 1998-2009 Table 10.6 - Biofuel Production 1998-2009 Table 10.7 - Crude Oil Production 1998-2009 Table 10.8 - Electricity Production 2009 Table 10.9 - Natural Gas Production 1985-2009 Table 10.10 - Refinery Output 1990-2009 Table 10.11 - Primary Energy Consumption: Selected Materials 2009 Table 10.12 - Coal Consumption 1985-2009 Table 10.13 - Crude Oil Consumption 1985-2009 Table 10.14 - Natural Gas Consumption 1985-2009 Table 10.15 - Nuclear Energy Consumption 1985-2009 Table 10.16 - Hydroelectricity Consumption 1985-2009 Table 10.17 - Electricity Residential Consumption 1985-2009 Table 10.18 - Gas Residential Consumption 1985-2009 Section Eleven: Environmental Data Table 11.1 - Carbon Dioxide Emissions 2009 Table 11.2 - Air and Water Pollutant Emissions 2009 Table 11.3 - Waste Generation 2009 Table 11.4 - Recycling Levels of Packaging Waste 2009 Section Twelve: External Trade Table 12.1 - Imports (cif) 1980-2009 Table 12.2 - Imports (cif) by Origin 2009 Table 12.3 - Imports (cif) by Origin 2009 (% Analysis) Table 12.4 - Imports (cif) by Commodity: SITC Classification 2009 Table 12.5 - Imports (cif) by Commodity: SITC Classification 2009 (% Analysis) Table 12.6 - Exports (fob) 1980-2009 Table 12.7 - Exports (fob) by Destination 2009 Table 12.8 - Exports (fob) by Destination 2009 (% Analysis) Table 12.9 - Exports (fob) by Commodity: SITC Classification 2009 Table 12.10 - Exports (fob) by Commodity: SITC Classification 2009 (% Analysis) Table 12.11 - Trade Balance 1980-2009 Section Thirteen: Health Table 13.1 - Hospitals and Hospital Beds 2009 Table 13.2 - Doctors, Nurses and Dentists 2009 Table 13.3 - Causes of Death: Male 2009 Table 13.4 - Causes of Death: Female 2009 Table 13.5 - Food Supply: Average Consumption of Calories, Protein and Fat 2009 Table 13.6 - Government Health Expenditure 2009 Table 13.7 - Obese Population (BMI 30kg/Sq M or More) 1985-2009 Section Fourteen: Home Ownership Table 14.1 - Housing Stock 1980-2009 Table 14.2 - New Dwellings Completed 1980-2009 Table 14.3 - Households by Tenure 2009 Table 14.4 - Households by Type of Dwelling 2009 Section Fifteen: Household Profiles Table 15.1 - Households 1985-2009 Table 15.2 - Household Average Number of Occupants at January 1st 1985-2009 Table 15.3 - Households by Urban/Rural Split 2009 Table 15.4 - Households by Number of Persons 2009 Table 15.5 - Households by Number of Rooms 2009 Table 15.6 - Households by Sex of Head of Household 2009 Table 15.7 - Households by Age of Head of Household: 2009 Table 15.8 - Households by Education of Head of Household 2009 Table 15.9 - Households by Status of Head of Household 2009 Table 15.10 - Households by Type 2009 Table 15.11 - Households by Annual Disposable Income Band 2009 Table 15.12 - Household Durable Ownership 2009 Section Sixteen: Income and Deductions Table 16.1 - Gross Income (Annual) 1990-2009 Table 16.2 - Gross Income by Source 2009 Table 16.3 - Tax and Social Security Contributions 1990-2009 Table 16.4 - Disposable Income (Annual) 1990-2009 Table 16.5 - Net Savings 1990-2009 Table 16.6 - Savings Ratio 1990-2009 Section Seventeen: Industry Table 17.1 - General Industrial Production Indices 1980-2009 Table 17.2 - Manufacturing Production Indices 1980-2009 Table 17.3 - Mining Production Indices 1980-2009 Section Eighteen: IT and Telecommunications Table 18.1 - Internet Users 1990-2009 Table 18.2 - Dial-Up Internet Subscribers 1998-2009 Table 18.3 - Broadband Internet Subscribers 1998-2009 Table 18.4 - Personal Computers in Use 1990-2009 Table 18.5 - ISDN Subscribers 1990-2009 Table 18.6 - Capital Investment in Telecommunications 1985-2009 Table 18.7 - Mobile Telephone Subscriptions 1990-2009 Table 18.8 - Mobile Telecommunications Revenues 1990-2009 Table 18.9 - Mobile Telephone Calls 1990-2009 Table 18.10 - Mobile Telephone Calls per Mobile Telephone Subscriber 1990-2009 Table 18.11 - Telephone Lines in Use 1990-2009 Table 18.12 - National Telephone Calls 1990-2009 Table 18.13 - International Outgoing Telephone Calls 1990-2009 Section Nineteen: Labour Table 19.1 - Employed Population 1980-2009 Table 19.2 - Employment by Activity 2009 Table 19.3 - Paid Employment in Manufacturing 1980-2009 Table 19.4 - Unemployed Population 1980-2009 Table 19.5 - Unemployment Rate 1980-2009 Table 19.6 - Average Working Week in Non-Agricultural Activities 1980-2009 Table 19.7 - Average Working Week in Manufacturing 1980-2009 Table 19.8 - Economically Active Population by Age Group 2009 Table 19.9 - Economically Active Population by Age Group 2009 (% Analysis) Table 19.10 - Economically Active Population by Sex 2009 Section Twenty: Media and Leisure Table 20.1 - Cinema Attendances 1990-2009 Table 20.2 - Newspapers 2009 Table 20.3 - Colour TV Households 2004-2009 Table 20.4 - Cable TV Households 2004-2009 Table 20.5 - Satellite TV Households 2004-2009 Section Twenty-one: Population Table 21.1 - Total Population 1980-2009: National Estimates at Mid-Year Table 21.2 - Total Population 1980-2009: National Estimates at January 1st Table 21.3 - Population by Sex and Age at January 1st 2009 Table 21.4 - Population by Sex and Age (%) at January 1st 2009 Table 21.5 - Live Births 1985-2009 Table 21.6 - Deaths 1985-2009 Table 21.7 - Birth Rates 1985-2009 Table 21.8 - Death Rates 1985-2009 Table 21.9 - Infant Mortality Rates 1985-2009 Table 21.10 - Marriage Rates 1985-2009 Table 21.11 - Divorce Rates 1985-2009 Table 21.12 - Fertility Rates 1985-2009 Table 21.13 - Life Expectancy at Birth 2009 Table 21.14 - Population Density 1985-2009 Table 21.15 - Urban Population 1985-2009 Table 21.16 - Rural Population 1985-2009 Table 21.17 - Pensioners 1990-2009 Table 21.18 - Population by Marital Status 2009 Table 21.19 - Population by Educational Attainment 2009 Table 21.20 - Male and Female Population by Age at January 1st 2009 Table 21.21 - Male Population at January 1st 1990-2009 Table 21.22 - Female Population at January 1st 1990-2009 Table 21.23 - Children Aged 0-14 Years at January 1st 1990-2009 Table 21.24 - Persons of Working Age (15-64 Years) at January 1st 1990-2009 Table 21.25 - Persons Aged 65 Years and over at January 1st 1990-2009 Table 21.26 - Population by Age Group at January 1st 2009 Table 21.27 - Population by Age Group (%) at January 1st 2009 Table 21.28 - Total Population 2010-2020 at January 1st Table 21.29 - Children Aged 0-14 Years Forecasts at January 1st 2010-2020 Table 21.30 - Persons of Working Age (15-64 Years) Forecasts at January 1st 2010-2020 Table 21.31 - Persons Aged 65 Years and Over Forecasts at January 1st 2010-2020 Section Twenty-two: Retailing Table 22.1 - Retail Sales 2004-2009 Table 22.2 - Store-Based Retailer Sales by Grocery/Non Grocery Split 2009 Table 22.3 - Store-Based Retailer Outlets by Grocery/Non Grocery Split 2009 Table 22.4 - Grocery Retailer Sales by Type 2009 Table 22.5 - Non-Grocery Retailer Sales by Type 2009 Table 22.6 - Non-Store Retailer Sales by Type 2009 Table 22.7 - Non-Store Retailer Sales by Type (% Analysis) 2009 Section Twenty-three: Travel and Tourism Table 23.1 - Average Tourist Nights in Accommodation Establishments 1990-2009 Table 23.2 - Average Tourist Nights in the Country 1990-2009 Table 23.3 - Domestic Tourist Nights 1990-2009 Table 23.4 - International Tourist Nights 1990-2009 Table 23.5 - Expenditure by Tourists 1985-2009 Table 23.6 - Receipts from Tourism 1985-2009 Table 23.7 - Rooms in Tourist Accommodation 1990-2009 Table 23.8 - Total Number of Bed Places in Tourist Accommodation 1990-2009 Table 23.9 - Hotel Bed Occupancy Rates 1990-2009 Table 23.10 - International Tourist Arrivals 1990-2009 Table 23.11 - Tourist Arrivals by Method 2009 Table 23.12 - Tourist Arrivals by Region 2009