About the Author

David S. Kidder is an entrepreneur with a wide range of technology and marketing expertise. Kidder and his companies have appeared in numerous publications including the New York Times, the Wall Street Journal, USA Today, and Fast Company. Kidder is a graduate of Rochester Institute of
Technology and was a recipient of ID magazine's International Design Award. He lives in Westchester, New York, with his wife, Johanna, and son.

Noah D. Oppenheim, a senior producer of NBC's Today show, has extensive experience in television and print journalism. He has produced and reported for Scarborough Country and Hardball with Chris Matthews, and his writing has appeared in Esquire, the Wall Street Journal, Men's Health, and the Weekly Standard. He resides in New York City.