Chapter 1 The Market of Higher Education Chapter 2 The Overcommercialization of Higher Education Chapter 3 The Impact of Commercialism on the Classroom Chapter 4 Commercialization Goes High-Tech: The Online Classroom Chapter 5 Education from a Distance Chapter 6 College Sports Chapter 7 The Spending Nation: Liberal Education and the Privileged Place of Consumption Chapter 8 Profits, Politics, and Social Justice in the Contemporary American University Chapter 9 Safeguarding Uncertain Futures
Christian Gilde is an instructor and research associate at the University of Bath.
In the 1960s, two significant events occurred. In 1963, Clark Kerr,
president of the University of California, invented the concept of
the multiversity in his book The Uses of the University. By that
concept, Kerr meant an institution that was becoming increasingly
indistinguishable from any other business enterprise in our
industrial society, 'a mechanism held together by administrative
rules and powered by money.' Second, in 1966, Ronald Reagan ran for
governor on a platform that included 'cleaning up the mess in
Berkeley.' When Reagan became president of the United States in the
1980s, a movement began to privatize and corporatize functions and
institutions previously thought of as public, fueled by the
questionable belief that the for-profit sector could do it less
expensively and more efficiently. The chapters found in Higher
Education explore the negative consequences of these trends upon
colleges and universities and highlight important issues that have
largely been ignored.
*Ritchie P. Lowry, professor of sociology, Boston College, and
author of Good Money: A Guide to Profitable Social Investing in the
'90s*
The ever-growing power of the market ethic as a touchstone for
university decision-making is transforming higher education. This
provocative book casts a critical eye at how market values
increasingly predominate across the campus landscape: in the
science labs and on the athletic fields, in admissions offices and
presidents' offices. For anyone who's troubled by the idea that
higher education is losing sight of its true calling—the
cultivation of knowledge—Higher Education delivers a confirmation
and a call to arms.
*David L. Kirp, professor of public policy, University of
California-Berkeley, and author of Shakespeare, Einstein, and the
Bottom Line: The Mar*
The book will be useful, particularly in graduate-level courses in
higher education. Summing Up: Recommended.
*CHOICE*
The general issues raised by the authors are important ones.
*Journal of Higher Education, January / February 2009*
A penetrating look at how and why our higher education system is
becoming increasingly commercialzed, coupled with some wise advice
concerning what we might do about it.
*Alexander W. Astin, Allan M. Cartter Professor Emeritus at the
University of California, Los Angeles and Founding Director of the
Higher Education R*
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