Preface; Introduction; Part I. From the American Century to the Cold War: 1. Henry Luce and China: prelude to an American crusade; 2. Learning to market Chiang's China; 3. Bitter victory; 4. China on the brink: what role for America?; Part II. Luce and the 'Loss' of China: 5. Cold war strategy: allies and enemies in the battle for China; 6. Losing China: the hunt for culprits intensifies; 7. Anti-communist allies in Asia: MacArthur and Rhee; 8. McCarthy and Korea: crises and opportunities; 9. The campaign for a wider war in Asia; 10. Electing Eisenhower while fighting McCarthy; Part III. Time Inc., Eisenhower, and Asian Policy, 1952–9: 11. Unwelcome moderation: Eisenhower's caution in East Asia; 12. Keeping the pressure on Mao and Ho; Part IV. Time, Luce, and the looming disaster in Vietnam, 1960–7: 13. Time Inc. and nation-making in Vietnam: from Kennedy to Johnson; 14. Troubled crusade in Vietnam; 15. The final years of Henry Luce's mission to Asia.
How Henry R. Luce used his famous magazines to advance his interventionist agenda.
Robert E. Herzstein is a Carolina Distinguished Professor of History at the University of South Carolina where he teaches. He is the author of numerous books including Henry R. Luce: A Political Portrait of the Man Who Created the American Century, Waldheim: The Missing Years, Roosevelt & Hitler: Prelude to War, Adolf Hitler and the German Trauma, and The Nazis (Time-Life Books). Professor Herzstein is also the author of numerous scholarly articles and the recipient of various awards and grants.
From reviews of the hardback: 'Herzstein has unearthed a wealth of information about Luce and Time, which will interest historians of China as well as the US between the 1920s and 1960s.' Times Higher Education Supplement ' ... fascinaing study ... well written, with a good pace...' Asian Affairs
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