A Note to the Reader
Prologue: May 21, 1928 and September 30, 1939
The Heart of This Great City
A Commonplace Person
These Properties Will Be Greatly Increased in Value
I Chose the Latter Course
Architecture Never Lies
Tears of Joy to a Small Business Man
I Like Having a Lot of People Against Me
A Genius
A Hundred Lawsuits
Let Owen Young Do It
Who Designed Rockefeller Center?
Wondering Where I'm Going to Get the Money
Our Architects Deserve to Remain in Chains
Desperate for Business
Give 'Em Something Better
Ruthlessness Was Just Another Word for Good Business
All the Finns in Helsingfors
What Do You Paint, When You Paint on a Wall?
I Was Not Interested in Sitting and Listening
Visitors Give Him Dollars
The Snake Changing Its Skin
The Kingdom of the World
The Demand is Almost Unbelievable
Epilogue: 1948-2003
Notes
Bibliography
Acknowledgements
Illustration Credits
Index
Daniel Okrent is a prizewinning journalist, author, and television commentator. For many years he was a senior editorial executive at Time Inc. In 2003 he was appointed the first Public Editor of the New York Times.
A great book. Nuanced, clever and rollicking, itÆs nonfiction as a
work of art. (The New York Observer)
Altogether stirring and vivid and enjoyable. (The New Yorker)
Puckish good humor and elegant prose. (The Wall Street Journal)
Delightful and exhaustive (but never exhausting)à the dazzling,
complex story of how New YorkÆs acropolis came to be. (The
Smithsonian)
Just as Okrent's Nine Innings beautifully telescoped all of baseball into a single game in 1982 between the Milwaukee Brewers and the Baltimore Orioles, so the former Life editor and Time Inc. executive finds in the creation of Rockefeller Center a good deal of New York and many of the contradictions in American life as the country worked to emerge from the Depression. Built for profit on a run-down stretch of midtown between Fifth and Sixth Avenues called the Upper Estate-myriad lots that underwriter John D. Rockefeller Jr. slowly and inexorably leveraged into an available whole-the seven-year project was second only to the WPA in temporary job creation, though as Okrent shows, the project was far from worker-centered. While one of its originally intended (and abandoned) roles was to provide a new home for the Metropolitan Opera, the sprawling complex came to house a hydra-headed media center anchored by NBC, RKO and RCA, yet saw its gorgeous Center Theatre torn down in 1954 (though Radio City Music Hall and the Rainbow Room remain). But the real stories here come from individual contributions to the huge project, from Junior (and his six children) to hired-artist Georgia O'Keeffe and her apparently abusive photographer-gallerist husband, Alfred Stieglitz; the Roxyettes and the Glee Club singers; engineer O.B. Hanson (inventor of "studio audiences"); and Ray Hood (who ascends from radiator-cover designer to architect of the "Radiator Building"). That the Rockefeller Center Christmas tree tradition began during construction in 1931 as a "modest balsam" decorated by site workers with cranberries, "garlands of paper and... a few tin cans" is just one of thousands of details (including the famous commissioning and destruction of Diego Rivera's murals) that make this magisterial account, itself seven years in the making, fascinating and immediate. (Oct.) Copyright 2003 Reed Business Information.
A great book. Nuanced, clever and rollicking, itAEs nonfiction as a
work of art. (The New York Observer)
Altogether stirring and vivid and enjoyable. (The New
Yorker)
Puckish good humor and elegant prose. (The Wall Street
Journal)
Delightful and exhaustive (but never exhausting)a the dazzling,
complex story of how New YorkAEs acropolis came to be. (The
Smithsonian)
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