Exploring the relationship between the growth of global media and Cold War tensions and resolutions
Acknowledgments xi
Abbreviations xiii
Introduction 1
PART 1: THE FIRST STRAND
1. "A Facet of East-West Problems" 17
2. "A Western Mind Would Consider This Kind of Spectacle as
Stupid" 31
3. "The Key to Many of These Countries Is Not the Mud Hut
Population" 43
4. "A Group of Angry Young Intellectuals" 61
PART 2: THE SECOND STRAND
5. "We Can Give the World a Vision of America" 79
6. "A Record of Some Kind in the History of International
Communication" 94
7. "Something of That Sense of World Citizenship"
118
8. "A New Idea Capable of Uniting the Thoughts of People All Over
the Earth" 139
Epilogue: "To Speak with a Single Voice Abroad" 157
Notes 175
Selected Bibliography 207
Index 213
Illustrations follow pages 76 and 138
James Schwoch is an associate professor of communication studies at Northwestern University and the coeditor, with Mimi White, of Questions of Method in Cultural Studies.
"A wholly original, well-researched, and superbly written account of the development of global television set within the intertwined contexts of American foreign policy, psychological warfare, and information diplomacy. Stimulating and enjoyable." John T. Caldwell, author of Production Culture: Industrial Reflexivity and Critical Practice in Film and Television "The sheer joy that Schwoch takes in hauling curiosities out of the archives is contagious. The result provides serious food for thought in considering current U.S. policy about international media and goodwill building." John Durham Peters, author of Courting the Abyss: Free Speech and the Liberal Tradition
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