Table of Contents

Introduction
1: The evolution of the popular daily press
2: The discourse of modernity
3: Traditional duties: housewife, mother, consumer
4: Reshaping the political sphere: the female voter
5: The gendered gaze: fashion, the female body and sexual morality
6: Patriotism and citizenship: the gendered languages of war and peace
7: Masculinity: ideals and anxieties
Conclusions
Appendix: The women's pages
Bibliography

Reviews

Conceptually innovative and meticulously researched, Bingham's book will be indispensable to historians of gender, popular culture, and media... it would be difficult to overestimate its significance as a revisionist account of 20th-century cultural transformations. Mark Hampton, Journalism Studies This well-researched study of five popular daily newspapers provides an engaging new look at debates over shifting gender identities in early twentieth-century Britain Michelle E. Tusan, Media History