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Fundamentals of Leisure Business Success
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Table of Contents
Contents
Preface
Part I: Introduction
Leisure: The World’s Largest Industry
Leisure as Business
The Case Study Introduction
Part II: Theories and Applications
Introduction
Building the Commitment to Change
Strategy
Structure
Systems
Staff
Style
Shared Values
Skills
Change in Retrospect
Results
Case Study Conclusions
Recreation Services Today
Part III: Components
Introduction
Understanding Good Customer (or Guest) Service
Difficult Customers
Getting the Most from Employees
Teamwork and Delegation
Volunteers
Finance and Accountants
The Importance of Marketing
Pricing and How to Make It Work Best for You
Ethics and Quality
Planning Projects, Events, and Activities
Part IV: Paths and Directions
Where to Go for Further Information
Conclusion
Bibliography
Index
About the Author
William Winston
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