Chapter 1: Introduction and previous visits to Seoul.- Chapter 2: The Historical Development of Korea.- Chapter 3: The Country and its People.- Chapter 4: State and Economy - Essential Development Principles.- Chapter 5: Powerful Conglomerates - The CHAEBOL.- Chapter 6: Challenges for Business Leadership.- Chapter 7: Markets and Marketing in Korea.- Chapter 8: Final Observations - Future Developments.
Professor Emeritus Dieter Schneidewind is regarded as a seasoned
expert on East and Southeast Asia. He gained prominent management
experience through his 20 years on the management board, as well as
many more years as a member of the supervisory board, at Wella AG.
During his business career he set up 15 daughter companies
throughout Asia, including Japan, South Korea, and the Peoples’
Republic of China.
In 1979 he was appointed Assistant Professor for “Business and
Society of East Asia” at the Ruhr-University Bochum, Germany, a
position he managed for 20 years. For a period afterwards he
taught International Marketing and Management at the University of
Giessen in Germany. He also had teaching positions at the
University of Duisburg (Duisburg, Germany), INSEAD (Fontainebleau,
France), the WHU School of Business (Koblenz, Germany), The
Technical University of Dresden (Dresden, Germany), the University
of Marburg (Marburg, Germany), and the ETH Zurich (Zurich,
Switzerland).
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