Promotional Information

This first-book-length study of Ike's skills as a communicator shows how he used language as a weapon to achieve carefully conceived strategies in the Cold War.

Table of Contents

Series Foreword by Bernard C. Duffy and Halford R. Ryan Foreword by Bernard K. Duffy Critical Analysis Collected Speeches Address at Guildhall (June 12, 1945) The Middle of the Road: A Statement of Faith in America (September 5, 1949) The Crusade for Freedom (September 4, 1950) Communism and Freedom (October 3, 1952) I Shall Go to Korea (October 24, 1952) First Inaugural Address (January 20, 1953) The Chance for Peace (April 16, 1953) Atoms for Peace (December 8, 1953) Second Inaugural Address (January 21, 1957) Address to the American People on the Situation in Little Rock (September 24, 1957) Farewell Address (January 17, 1961) Chronology of Speeches Bibliography Index

About the Author

MARTIN J. MEDHURST is Professor of Speech Communication, Texas A&M University, and the author or editor of four books, including Cold War Rhetoric: Strategy, Metaphor, and Ideology (Greenwood Press, 1990). His research on presidential rhetoric has also appeared in leading journals in the field of communication studies.

Reviews

?A solid rhetorical analysis that also serves as a brief lesson in both American history and the politics of that era.?-The Annals of the American Academy

?The Fourth Chapter, "Defending the Free World" is one of the most densely argued, critically insightful pieces ever written about Ike. Medhurst is a very gifted critic. Almost every sentence is a zinger. The section on the use of surrogates is so brilliant that I read it to my political science classes, and when I had finished they longed to hear more. They asked me why persons in our field did not write as lucidly and as powerfully as Medhurst.?-Source unknown

"A solid rhetorical analysis that also serves as a brief lesson in both American history and the politics of that era."-The Annals of the American Academy

"The Fourth Chapter, "Defending the Free World" is one of the most densely argued, critically insightful pieces ever written about Ike. Medhurst is a very gifted critic. Almost every sentence is a zinger. The section on the use of surrogates is so brilliant that I read it to my political science classes, and when I had finished they longed to hear more. They asked me why persons in our field did not write as lucidly and as powerfully as Medhurst."-Source unknown