Thomas Lockwood is president of the Design Management Institute and a visiting professor at the Pratt Institute in New York City.
"A much-needed book, which paves the way towards a better
understanding of design thinking and its power. A fundamental
reading for all those who like to grasp the multifaceted nature of
design."--Roberto Verganti, author, "Design Driven Innovation";
professor of innovation, Poitecnico di Milano
"In this compilation of essays from many of design's best thinkers,
Lockwood pushes forward our understanding of the intersection of
design and business. I found it a treat for both sides of my
brain."--Roger Martin, author, "The Opposable Mind"; dean, The
Rottman School of Management, University of Toronto
"This collection of work from some of the design industry's top
thought leaders will further stimulate valuable discussion on how,
through collaborative and innovative thinking, we can design a
better future for all societies and business."--Stefano Marzano,
president, Philips Design
"The practical value of 'Design Thinking' for managers isn't just
in its impressive breadth and scope. The design perspectives and
principles it articulates are essential for organizations looking
to intensify their innovations and animate their brands. Cogent,
readable and usable, this book makes design investment a smart
choice."--Michael Schrage, author, "Serious Play"; fellow, MIT
Sloan School of Management
“A much-needed book, which paves the way towards a better
understanding of design thinking and its power. A fundamental
reading for all those who like to grasp the multifaceted nature of
design.”—Roberto Verganti, author, "Design Driven Innovation";
professor of innovation, Poitecnico di Milano
"In this compilation of essays from many of design’s best thinkers,
Lockwood pushes forward our understanding of the intersection of
design and business. I found it a treat for both sides of my
brain."—Roger Martin, author, "The Opposable Mind"; dean, The
Rottman School of Management, University of Toronto
"This collection of work from some of the design industry's top
thought leaders will further stimulate valuable discussion on how,
through collaborative and innovative thinking, we can design a
better future for all societies and business."—Stefano Marzano,
president, Philips Design
"The practical value of 'Design Th
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