* Developed from the author's popular Sciencebase blog.; * Online publicity campaign: David has a strong online presence with over 20,000 Twitter followers (@sciencebase).; * Accessible popular science title written for a general audience: clear explanations laced with humour.
David Bradley has worked in science communication for more than 20 years. He has written for 'New Scientist', the 'Telegraph', the 'Guardian' and many other publications, as well as contributing to and editing books including 'The Bedside Book of Science' (2011). He has won awards for his writing and blogging, including 'Daily Telegraph' Science Writer of the Year. He tweets as @sciencebase and has over 15,000 followers. He lives in Cambridge, England, with his wife.
'At last, a book that blows away many of the urban myths that we've come to accept without questioning. Well written and engrossing' -- --Dr John Emsley, author of 'Nature's Building Blocks' and other popular science books; 'Let it be announced from the rooftops that David Bradley has compiled this charming book, Deceived Wisdom, showing that some of the popular Old Wives Tales and things you could have sworn were true because you heard them down the pub are, with the appliance of science, just another charabanc of retired shoe manufacturers ... Good things come in small packages, and I read it in a single session. It's a book you can dip into, one of those things that no well-stocked shelf in the Smallest Room should be without ... if you want a stocking-filler for the geek in your life, especially if they are teenagers and mightn t have come across these before, then this has to be it.' -- --Henry Gee, Occam's Typewriter; 'I can't recommend this book highly enough. Not only is it entertaining, but it is also extremely informative, smart, and thorough. While Bradley discusses some complex topics, his clear writing makes reading about these brainteasers a breeze.' -- --Kim Lacey, Guru Magazine; 'This is a brilliant book, which presents some really pertinent information in a fun and enjoyable manner ... Bradley reinforces what science is really all about: questioning what you know and never accepting something just because somebody else tells you it's true.' --Paul Blakely, www.unpopularscience.co.uk
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