Introduction
Part 1: DreamingGo for Baroque
Go away
Remember how to play
Why? What? When? Where? How?
Create your space
Get the right stuff
Be a streetcomber
Get physical
Lose your limited thinking
You are not under arrest!
Make up a story
Go fishing with Edison
Use a mind machine
Find a mentor
Dare to daydream
Record your night dreams
Transform your inner critic
Go back to pen and paper
Stuff your head with facts
Take a nap
Keep a swipe file
Balance your brain
Feed your brain
Create a goals board
Join the League of Adventurers
Part 2: OriginatingFollow the four brainstorming guidelines
Ask the ignorant
Try the opposite
Do a future interview
Force a word association
Force a picture association
When you have a good idea keep going!
Start with the end
Apply your why, who, what, where, and when questions
Have a Trendstorming session
Use mind maps
Try Freewriting
Challenge all assumptions
Imagine someone elses solution
Vary the attributes
Teach your problem
Make 1 + 1 equal 3
Summon your Originator alter ego
Combine
Learn from nature
Match your interests and your skills
Fish in a different pond
Repurpose
Steal their methods
Believe in goosebumps
Part 3: Applying
Summon your Action Man or Woman alter ego
Create an action map
To get, ask
Give them a taste
To sell, pre-sell
Use OPM
Declare a MAD
Use the Pareto Principle
Test a prototype
Piggyback
Outsource
Keep an Ideas Box
Create a loyalty card
Give it a personality
Keep it simple
Ready, fire, aim!
Look for the quirk
Have a plan B
Make a not-to-do list
Embrace procrastination
Be the staff
Chunk and micro-chunk
Use timepods
Use the Einstein levels
Know when to quit
Part 4: Adapting
They became successful writers
They found the quirk that works
She got strangers to give her money
Her gift made her rich
The real experts led them to success
He got their attention and their business
Word of mouth took it from free to famous
A change of location made dinner profitable
Theyre winning breakthrough ideas
He combined two trends and created a third
They found customers who werent being served
He deals with dirt and cleans up
He took a chore and made it a game
This time its personal
Hes playing by the (biggest) book
They made travel less taxing
They got people hooked
She changed the medium and they got the message
She went back to the future
She went from 'vs.' to 'and'
He unlocked his creativity
He took a risk for Sin
She went from Mum to money
He does what drives others mad
She let her passion lead the way
Afterword
About the author
Author of Focus: the power of targeted thinking, a Pearson title that has had a gratifyingly good reception this year, Your Writing Coach (Nicholas Brealey Publishing2007 and just reprinted), Do Something Different, a collection of 100 case studies of innovative marketing (Virgin Books), and Successful Scriptwriting (Writers Digest Press, with Kerry Cox). He has also written many articles, including a personal development column for the Times Educational Supplement. As mentioned above, his Brainstorm creativity e-bulletin has circa 2500 subscribers.
The author's own creative endeavours have included writing more than 100 episodes of television, including Relic Hunter, Benson, and Family Ties, a feature film starring Kelsey Grammer (The Real Howard Spitz), a mini-series, Midnight Man, starring Rob Lowe, and two TV movies starring the Olsen Twins. The author has also had plays produced in London, New York, Los Angeles, and Berlin, and written for many magazines and newspapers. Another feature film, Global Beach, is in pre-production with director Fulvio Bernasconi, to be shot in 2009.
Jurgen Wolff teaches workshops on creativity, creative marketing, writing, personal development, and time management around the world. He has lectured at the University of Southern California, for the Skyros Institute, the Academy for Chief Executives, the BBC, Fremantle Media, the London School of Journalism, the European Media programme, and at private workshops in the United States, England, Spain, Germany, Denmark, France, South Africa, Belgium, and the U.S. Virgin Islands. In September he is teaching a creativity workshop in Portland, Oregon, and in November a pitching workshop in London.
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