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Creative Hustle
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About the Author

sam seidel is the director of strategy and research at the Stanford d.school's K12 Lab and the author of Hip Hop Genius- Remixing High School Education.

Olatunde Sobomehin is CEO/co-founder of StreetCode Academy, a nonprofit that offers free tech classes to communities of color. He has taught classes at the Stanford Haas Center and the d.school.
Together, sam and Olatunde embody creative hustle and share their wisdom as co-teachers of the Creative Hustle course at Stanford University.

The Hasso Plattner Institute of Design, known as the d.school, was founded at Stanford University in 2005. Each year, students from all disciplines attend classes and programs to learn how the thinking behind design can enrich their own work and creativity.

Reviews

“In Creative Hustle, Olatunde Sobomehin and sam seidel offer a deeply satisfying and inspirational manual for converting your passion and potential and dreams into sustainable, successful work. It’s rich with eye-opening and jaw-dropping narratives of those who’ve accomplished so much, and chock full of instructions that feel completely relevant and doable. This delicious book is a must-read for anyone who is hungry to dig into what’s next.”—Julie Lythcott-Haims, New York Times bestselling author of How to Raise an Adult and Real American

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