Table of Contents

Contents

Introduction

1. Lost in Loboland

2. The Birth of Rutgers 1000

3. The Friedman Statement

4. Warriors on the Web

5. The Coca-Cola University

6. Sportswriters in Wonderland

7. Sympathy for the Devil

8. “I Am an Alumni!”

9. The Hour of Victory

10. Requiem for Rutgers 1000

Epilogue: A View from the Banks

Appendix: The Rutgers Review Interview

Note on Sources

Acknowledgments

Index

About the Author

William C. Dowling is University Distinguished Professor of English and American Literature at Rutgers University.

Reviews

"Universities exist to transmit understanding and ideals and values to students... not to provide entertainment for spectators or employment for athletes.... When I entered a much smaller Rutgers sixty years ago, athletics were an important but strictly minor aspect of Rutgers education. I trust that today's much larger Rutgers will honor this tradition from which I benefited so much." - Milton Friedman, Rutgers '32, Nobel Prize in Economics, 1976"