W. Chan Kim and Renee Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal bestseller, BLUE OCEAN SHIFT and the international bestseller BLUE OCEAN STRATEGY, which is recognized as one of the most iconic and impactful strategy books ever written. Blue Ocean Strategy has sold over 4 million copies, is being published in a record-breaking 46 languages, and is a bestseller across five continents. In 2019, Chan Kim and Renee Mauborgne were named the world's most influential business thinkers by Thinkers50. They are the recipients of numerous academic and management awards around the world including the Nobels Colloquia Prize for Leadership on Business and Economic Thinking, the Carl S. Sloane Award by the Association of Management Consulting Firms, the Leadership Hall of Fame by Fast Company, and the Eldridge Haynes Prize by the Academy of International Business, among others. They are Fellows of the World Economic Forum and the founders of the Blue Ocean Global Network. For more on these authors and their new book, BLUE OCEAN SHIFT, see blueoceanstrategy.com.
Starred Review: "While [Blue Ocean Strategy] helped to identify new
avenues for strategic success, it fell short on providing the
actual steps needed to jump from a crowded marketplace into the
fabled blue ocean of the title. [BLUE OCEAN SHIFT], however,
provides a clear process for business identifying opportunities and
developing plans for change...This tide provides a course of action
for readers of the authors' previous books and should find a large
readership among all organizational levels. Highly
recommended."
--Library Journal
"An exciting new book that synthesizes their experience in
assisting with the implementation of Blue Ocean strategy....BLUE
OCEAN SHIFT provides us with a comprehensive guide to enable any
organization with the right mindset to launch and implement a Blue
Ocean initiative."--Forbes
"Kim and Mauborgne have followed one blockbuster book with another.
BLUE OCEAN SHIFT takes the groundbreaking principles of their
original work and offers a smart, systematic plan to help any
organization move from competing in existing markets to creating
new markets altogether. You needn't be an entrepreneur or techie to
take advantage of these insights. You just have to be willing to
challenge the assumptions of your industry, ask fresh questions,
and--get this--embrace your humanness."--Daniel H. Pink, New York
Times bestselling author of Drive and To Sell Is Human
"BLUE OCEAN SHIFT is great: Practical, useful,
real-world."--Inc.
"BLUE OCEAN SHIFTproves to be worth the wait. It is a practical,
well-written guide to finding and exploiting blue ocean markets,
informed by the experiences of companies and other organizations
that have chosen to seek them out rather than compete toe-to-toe in
established markets."--Strategy + Business
"[A] stirring business primer...[BLUE OCEAN SHIFT] includes
powerful real-life examples....This invaluable guide will be
empowering to business-minded readers."--Publishers Weekly
"The challenge of any business is to grow in markets that are
crowded and competitive, and to do it in a way that is intelligent,
effective, and humane. In BLUE OCEAN SHIFT, you will find all of
that and more as Kim and Mauborgne guide you on a journey that will
open your eyes to the untapped growth opportunities in your
business, whether you are a startup, small business, or Fortune 500
company."
--Ram Charan, CEO and board advisor, New York Times bestselling
author of Execution
NEW YORK TIMES BESTSELLER
#1 WALL STREET JOURNAL BESTSELLER
USA TODAY BESTSELLER
LOS ANGELES TIMES BESTSELLER
INTERNATIONALBESTSELLER Named a Best Book of 2017 by Amazon
Winner of The Best Leadership and Strategy Book of 2017 by
800-CEOREAD
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