The main areas where we promote and publicize our titles are on our
website (www.3dtotal.com), our dedicated publishing website
(www.3dtotalpublishing.com) and in our digital magazines,
3dcreative (www.3dcreativemag.com) and 2dartist
(www.2dartistmag.com). We host banner adverts on all pages of our
website (in a rota system) where they are seen by 25,000+ daily
unique visitors, with 3.5-million page views a month. Our magazines
have approximately 1,000 readers per issue and we run full-page
adverts for our products. We also regularly post free book sample
giveaway articles on our website, promote reviews and advertise our
new releases on various artistic forums and news websites.
Further to this we have a mailing list of 53,000+ which we
regularly promote the books through and we exhibit at the ACM
SIGGRAPH computer graphics exhibition most years (20,000 visitors).
We also promote the books, and all related promotional activity, on
our YouTube, Twitter, Pinterest and Instagram accounts, as well as
our Facebook page, which currently has over 130,000 Likes. We also
feature our books at the very successful Trojan Horse was a Unicorn
festival that attracts 500 distinguished digital and traditional
artists each year.
We send out promotional postcards with all physical orders to
promote book titles that are about to be released. We have also
launched a website dedicated to 3dtotal Publishing, which holds
full details about all of our currently published and upcoming
titles, as well as information about our various global
distributors. Visit www.3dtotalpublishing.com.
If a new book is released in an existing series, we write to
customers who have purchased the previous book to let them know
that a new book is now available. We also try to secure an
interview with the main/featured artist just before the launch,
which is made available on our website, and promoted via our social
media channels.
We have a strong relationship with Future Publishing and Imagine
Publishing, who make many of the premier CG magazines such as 3D
World, 3D Artist, Advanced Photoshop and ImagineFX, as well as the
hugely successful design blog, Creative Bloq and Parka Blogs. These
strong relationships ensure our new releases are announced and
reviews are published, following on from our press releases.
We aim for all the contributing artists to our titles to post the
news of the book release on their websites, blogs and social
networks. We are also building solid relationships with other large
web-based CG communities, such as ConceptArt.org and
ConceptArtWorld.com, and regularly do cross-promotions with them.
All of our partners receive up-to-date press releases on a regular
basis.
We are also starting to advertise in relevant magazines and
websites to promote the release of a new book and we sponsor a few
large CG-based competitions each year, offering the books as
prizes.
3dtotal Publishing
3dtotal was founded in 1999 as a simple 3D resource website. Over
the last decade the site has evolved into one of the premier CG art
websites in the world, offering a variety of training products, an
inspirational gallery, a free texture library and hundreds of free
tutorials on a variety of subjects.
In 2006, 3dtotal entered into partnership with Focal Press and
launched the popular book series Digital Art Masters and Digital
Painting Techniques. The premise for these books was to provide
high quality content that would inspire and educate the next
generation of digital artists. Featuring the work of top industry
professionals, detailed tutorials and image breakdowns, these
series have become firmly established as indispensable resources
for any digital artist.
After five successful years working with Focal Press, 3dtotal
Publishing was launched in early 2010. As well as self-publishing
the next volumes in the pre-existing Digital Art Masters and
Digital Painting Techniques series, 3dtotal Publishing has launched
a number of new titles including: Sketching from the Imagination,
Beginner's Guide to Digital Painting in Photoshop and ZBrush
Characters and Creatures.
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