Table of Contents

Preface
1. Definitions, History, & Behavior Prediction
2. Assessment Methods & Instruments
3. Attitude Formation & Change
4. Social Prejudice & Discrimination
5. Living Conditions & Problems
6. Natural & Unnatural Death
7. Schools, Subjects, & Students
8. Work, Leisure, & Retirement
9. Politics, Religion, & Morality
Appendices
Glossary

About the Author

Lewis R. Aiken received his Ph.D. in psychology from the University of North Carolina at Chapel Hill. He subsequently taught at UNC-Greensboro, where he was also Director of Admissions and Placement Research. Other teaching appointments have included Guilford College (where he was Dana Professor of Psychology and Department Chair), UCLA, the University for Teacher Education in Tehran, University of the Pacific, and Pepperdine University. He has received numerous awards, including an NAS-NRC Postdoctoral Resident Research Associateship (U.S. Navy Research Laboratory and San Diego State University), a U.S.O.E. Postdoctoral Fellowship (Stanford University and the University of Georgia), and a Fulbright research /lectureship. Dr. Aiken has also served as a consultant for numerous educational, governmental, health, and industrial organizations and has worked in many different educational, clinical/counseling, research, and business situations. His research interests are in psychological assessment and social and personality psychology, and he has published books on psychological and educational assessment, personality, adult development and aging, death and dying, and general psychology. His popular textbook Psychological Testing & Assessment remains a best-seller in its field, having recently entered a tenth edition.

Reviews

"The emphasis on application of attitudes to a variety of "real-world" issues is what makes this book particularly unique..The presentation of factors that influence measurement reliability is outstanding, as is discussion of ways to assess validity and standardize an instrument.. Aiken has succeeded in developing an informative and interesting book that makes attitudes accessible to students by positioning them in concrete, applied contexts." 
*APA*