Introduction: Aha Moments
Chapter 1. What Is Insight?
Chapter 2. The Insight State of Mind
Chapter 3. Insight Listening
Chapter 4. Thinking Into and Out of an Insight State of Mind
Chapter 5. Insight in Practice
Chapter 6. The Art of Insight in Organizations
Chapter 7. Life In an Insight State
Assessing Your Progress
Notes
Acknowledgments
Index
About the Authors
Charles Kiefer is the founder of Innovation Associates, whose
programs and services in insight, entrepreneurial thinking and
learning-based change permanently improve a large organization's
ability to innovate.
Malcolm Constable is an accomplished writer and entrepreneur who
has been using insight thinking methods for the past five years
with clients in the boardroom and on the golf course.
“Creating insights isn't a magical process-this book provides a
practical framework for generating insights for yourself and your
organization. We've used many of these techniques with our
innovation teams and they work.”
-Wayne Delker, Chief Innovation Officer and Senior Vice President,
The Clorox Company
“Conventional wisdom holds insights to be elusive and mysterious.
Kiefer and Constable turn conventional wisdom on its head with this
marvelous addition to the libraries of all those devoted to
improving the quality of their thinking.”
-Len Schlesinger, President, Babson College, and former Vice
Chairman, Limited Brands
“In my forty-five years in business, I have found insights to be
invaluable in strategy formulation and vital in forming
best-in-class products and services. This book provides a simple
road map of how to achieve such insights.”
-Dick Kovacevich, retired Chairman and CEO, Wells Fargo & Company
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