Table of Contents

Acknowledgements

Chapter 1. Mass Mediations
Chapter 2. Whatever Happened to the Anthropology of the Media?
Chapter 3. Media Texts
Chapter 4. The Power of the Text
Chapter 5. Media as Myth
Chapter 6. The Ethnography of Audiences
Chapter 7. The Ethnography of Media Production
Chapter 8. Cottage Culture Industries
Chapter 9. Mapping the Mediascape
Chapter 10. Mediated Worlds?

Bibliography

About the Author

A former Washington D.C. journalist, Mark Allen Peterson is currently Assistant Professor of Anthropology at Miami University, Oxford, Ohio. He has published numerous articles on American, South Asian and Middle Eastern media, and has taught courses on anthropological approaches to media t at he American University in Cairo, the University of Hamburg, and Georgetown University.