Professional illusionist and TED talk favourite David Kwong explains how to control an audience and how we can all exert greater influence in our lives and work.
David Kwong is a veteran magician and New York Times crossword constructor, and has been head magic consultant on a number of major Hollywood films. His TED talk has been viewed over 1.5 million times and he speaks about applying the principles of illusions and puzzles to business contexts for a wide range of global corporations.
Fifteen years ago David Kwong and I started a magic club together,
and one of us was good enough to quit his day job. I’ve learned a
lot from him about how to surprise and delight audiences, and now
his knowledge and storytelling skills are on full display. This
book shows how the art and science of illusion can make us more
engaging and more persuasive.
*Adam Grant, bestselling author of ORIGINALS*
David Kwong uses his mastery of illusion as the spine of a story
about us and our limits. But more important, he shows that illusion
is far more than a set of tricks; it has a very well thought-out
set of principles that are broadly applicable in business and life.
Here you can learn the principles and enjoy the show!"
*Ed Catmull, President of Pixar and Disney Animation, bestselling
author of CREATIVITY INC.*
David Kwong has conjured a unique and seamless blend of cognitive
psychology, business acumen, and the secrets of being a renowned
magician.
*Martin Seligman, bestselling author LEARNED OPTIMISM and
FLOURISH*
David Kwong’s magic leaves me in awe, and his book did too!
*Will Shortz, New York Times Crossword Editor*
This enjoyable work from a confident master of his trade is a
“virtual wand” for those who want a bit of magic in their lives
*Publishers Weekly*
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