Table of Contents

Introduction 1 Part I: Basic Instinct: Grasping Etsy Basics 7 Chapter 1: Handmade for Each Other: Falling in Love with Etsy 9 Chapter 2: Let's Get This Party Started: Signing Up 17 Chapter 3: There's No Place Like Home: Discovering Etsy's Home Page 29 Chapter 4: Account Trackula: Navigating Your Account 41 Chapter 5: Buy and Buy: Finding and Purchasing Items on Etsy 49 Chapter 6: Safe Word: Maintaining Privacy and Safety on Etsy 61 Part II: If You Build It, They Will Come: Setting Up Your Etsy Shop 73 Chapter 7: Sell Coverage: Understanding What You Can and Can't Sell on Etsy 75 Chapter 8: Come on In! Creating an Eye-Catching Storefront 81 Chapter 9: Policy Academy: Establishing Your Shop's Policies 99 Chapter 10: Come on Down, the Price Is Right! Pricing Your Work 117 Part III: She Sells Seashells (and More): Understanding the Etsy Selling Process 129 Chapter 11: Say Cheese! Photographing Your Wares 131 Chapter 12: Word Up: Composing Engaging Titles and Descriptions 157 Chapter 13: Selling Like (Burning Hot) Hotcakes: Listing Your Items 169 Chapter 14: Wrap It Up: Closing the Deal 191 Chapter 15: The Ship Hits the Fan: Shipping Your Items 203 Part IV: All Up in Your Bidness: Handling Business Matters 219 Chapter 16: High Exposure: Marketing Your Etsy Business 221 Chapter 17: You've Been Served: Providing Excellent Customer Service 237 Chapter 18: Business as Usual: Managing Your Etsy Store 255 Part V: Commune System: Exploring the Etsy Community 277 Chapter 19: Community Building: Joining the Etsy Community 279 Chapter 20: OMG, Did You Hear? Keeping Up with Etsy News 301 Chapter 21: A Love-Love Relationship: Showing Your Love for Other Etsy Sellers 309 Chapter 22: Help! Getting It When You Need It 321 Part VI: The Part of Tens 331 Chapter 23: Ten Terrifi c Tips for Etsy Sellers 333 Chapter 24: Ten Strategies for Marketing Your Etsy Shop 337 Chapter 25: Ten Pointers for Saving Money and Time as an Etsy Shop Owner 341 Index 345

About the Author

Allison Strine is the author of LadyBirdLand! and takes unreasonable joy in her Etsy shop feedback comments. You can peruse her wares at allisonstrine.etsy.com. Kate Shoup has authored several books, including Not Your Mama's Beading , Not Your Mama's Stitching , and Rubbish: Reuse Your Refuse (all from Wiley).