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Moonwalking with Einstein
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About the Author

Joshua Foer was born in 1982. He studied evolutionary biology at Yale University and is now a freelance science journalist., writing for the National Geographic and New York Times among others. Researching an article on the U.S. Memory Championships, Foer became intrigued by the potential of his own memory. After just one year of training and learning about the art and science of memory, he won the following year's Championship. Foer is the founder of the Athanasius Kircher Society, an organization dedicated to 'all things wondrous, curious and esoteric' and the Atlas Obscura, an online travel guide to the world's oddities. Moonwalking with Einstein is his first book.

Reviews

In this marvellous book, Joshua Foer invents a new genre of non-fiction. This is a work of science journalism wrapped around an adventure story, a bildungsroman fused to a vivid investigation of human memory. If you want to understand how we remember, and how we can all learn to remember better, then read this book
*Jonah Lehrer*

A marvelous overview of one of the most essential aspects of what makes us human - our memory ... Witty and engaging
*Dan Ariely*

Captivating ... Engaging ... Mr. Foer writes in these pages with fresh enthusiasm. His narrative is smart and funny and, like the work of Dr. Oliver Sacks, it's informed by a humanism that enables its author to place the mysteries of the brain within a larger philosophical and cultural context.
*New York Times*

Memory ... makes us who we are. Our memories, Foer tells us, are the seat of civilization, the bedrock of wisdom, the wellspring of creativity. His passionate and deeply engrossing book means to persuade us that we shouldn't surrender them to integrated circuits so easily. It is a resounding tribute to the muscularity of the mind. ... though brain science is a wild frontier and the mechanics of memory little understood, our minds are capable of epic achievements. The more we challenge ourselves, the greater our capacity. It's a fact that every teacher, parent and student would do well to learn. The lesson is unforgettable.
*Washington Post*

[An] endearingly geeky world...witty and revelatory...[The] journey certainly demonstrates how much memory matters...Apart from anything else, filling up our mental storehouses in the right way can make life feel longer.
*Guardian*

Riotous...[Foer] makes suspenseful an event [the World Memory Championships] animated mostly by the participants' "dramatic temple massaging". By book's end Foer can boast the ability to memorise the order of nine and one half decks of cards in an hour. Yet he still loses track of where he left his car keys, like the rest of us.
*New York Times*

One year, Joshua Foer is covering the US Memory Championships as a freelance journalist, the next he returns as a competitor - and wins it...How he pulled off this extraordinary feat forms the spine of this crisply entertaining book.
*Sunday Times*

Combines erudite analysis, historical context, a mind-bending adventure and extremely suggestive sex - some of it involving Foer's grandmother.
*Sunday Times*

A labyrinthine personal journey that explains how our author ended up in the finals of the US Memory Championship - a compelling story arc from sceptical journalist to dedicated participant. I can't remember when I last found a science book so intriguing.
*Literary Review*

[D]elightful...empathetic, thought-provoking and...memorable.
*Prospect*

[A] charming book...interwoven with informed exposition about the psychological science of memory.
*Nature*

A fascinating, engaging and very well-written book.
*Science Focus*

Addictive and fascinating...extraordinary. [Foer] attended the US Memory Championship as a journalist and returned the next year as a competitor and won...It is Foer's gifts as a teacher and a storyteller that make this book essential reading.
*Scottish Sunday Express*

Take, for example, the emergence of Downing Street as a salon for intellectuals from around the world, and not only economists and political scientists. Under David Cameron-or, more accurately, Steve Hilton, the prime minister's most influential adviser-the thinkers invited to hold court there often have little to say about policy per se. Joshua Foer, a young American who has written an acclaimed book about how memory works, was a recent guest. Mr Hilton's rationale is that governments have more to learn from fields of research that investigate how humans behave, such as neuroscience and social psychology, than from conventional technocrats. There is now a policy team devoted to "behaviourial insight" in the Cabinet Office.
*Bagehot, The Economist*

Foer's book is great fun and hugely readable, not least because the author is a likeable sort of Everyman-science nerd whom we want to become a memory champion. Always fascinating and frequently mind-boggling, Moonwalking with Einstein is a book worth remembering.
*The Independent*

In the most entertaining science book of the year, Foer describes how, though claiming to have an average memory, he became America's Memory Champion after just 12 months in training. The best way to recall an array of disparate objects is to place each object within some bizarre visual narrative. The more bizarre the better, hence the title of the book. Foer's personal story frames a history of memory from early hunters needing to find the way home to modern-day investigations (still very much in their infancy) of memory's neural workings
*Sunday Times Science Books of the Year*

In 2005, science journalist Foer covered a bizarre annual contest called the U.S. Memory Championship, thinking it would be the Super Bowl of savants. But he soon discovered that the contestants were mere mortals who had trained themselves to remember by using ancient techniques that just about anyone can learn. Under the tutelage of Ed Cooke, a grand master of memory, Foer wound up entering the contest a year later-and winning. (He used a mnemonic, Moonwalking with Einstein, to help him memorize a shuffled deck of playing cards.) During the year of testing, training, and researching, Foer mastered the ages-old secret to remembering any piece of information fast-by building a "memory palace" to house associated images. Foer's book explores the how and why of human memory both as the focus of his own experiment and as a journalist, sharing what he learned from scientists, educators, and amnesiacs alike. His "unforgettable" story coaches readers that we too can do whatever we set our minds to and celebrates the untapped potential of the human computer in our age of external hard drives. Angelina Benedetti manages three libraries for Washington's King County Library System and is the voice of "35 Going On 13," Library Journal's online column for adult readers of books for teens. She is the recipient of the 2011 Allie Beth Martin Award for her contribution to public libraries. (c) Copyright 2012. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

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