Budget: A portion of $10,000.00 marketing and publicity budget.
Galleys: PDF galleys/blads will be available.
National, Regional, and Market Specific Advertising: Prominent,
recurring advertising in various strategic press outlets, both in
print and online.
Print/Online Media Campaign: We aggressively promote our titles and
are always seeking out ways to garner attention, using both
traditional means such as creating trailers and sending press
releases and review copies to key media outlets and influential
reviewers, but also creating custom marketing strategies unique to
each release. These efforts have resulted in coverage across an
array of media outlets including AV Club, Boing Boing, The Chicago
Tribune, Comic Book Resources, The Comics Beat, The Comics Journal,
The Comics Reporter, the Huffington Post, the LA Times, Newsarama,
Paste, Publishers Weekly, Vice, and many more.
Social Media Campaign: Our web and social presences are distinct
and continuing to grow. Our 2dcloud.com website functions not only
as a locus for our direct sales and artist and publisher
information, but also has exclusive content to drive additional
traffic to the site. In terms of our social presence, we are active
on all major channels: Facebook (facebook.com/2DCLOUD with over
1,000 likes), Twitter (@2dcloud just under 1,600 followers), Tumblr
(2dcloud.tumblr.com, with just under 1,800 followers), and
Instagram (instagram.com/2d.cloud, with over 700 followers)
Artist Self-Promotion: In addition to our marketing and publicity
efforts, our artists are also actively engaged on social media and
in touring with fellow 2dcloud artists whose releases we’ve paired
for each season. Julia maintains a website where her past and
present work is featured (thorazos.net) and will be touring with
various contributors in support of Mirror Mirror 2.
General Tour Info: 2dcloud, along with editors Julia Gfrörer, Sean
T. Collins, and various contributors will be launching Mirror
Mirror 2 at MOCCA in April 2017. MOCCA is the premiere alternative
comic and cartoon fest in New York, celebrating a diverse group of
creators, from individuals just beginning to show and sell their
work, to living legends of the industry.
Julia Gfrörer was born in 1982 in Concord, New Hampshire. Her work
has appeared in Thickness, Arthur Magazine, Study Group Magazine,
Black Eye, Kramers Ergot, and multiple volumes of Best American
Comics. Her debut graphic novel, Black is the Color, was published
by Fantagraphics books.
Sean T. Collins has written for Rolling Stone, Wired, Vulture,
Esquire, BuzzFeed, and The Comics Journal. His comics have been
published by Marvel, DC, Top Shelf, Study Group, and Youth in
Decline. He lives with his daughter on Long Island.
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