Book launch in Toronto, ON (with as many authors as available.)
- Promotional mail out to large print and online media for review
and blurbs (including Library Journal, Kirkus Reviews, Publishers
Weekly, etc.)
- Author blog tour at several well-known blogs prior to release
date (Bleeding Cool, Comics Alliance, Boing Boing, etc.)
- Social media marketing campaign
- YouTube book trailer/commercial
- Sale of trade paperback in major Canadian and U.S. Chains,
independent book and comic stores, as well as online at several
eBook vendors in PDF, EPUB and MOBI formats
- Sale and promotion of the book (by publisher) at various
conventions and expos that the publisher participates in all
throughout Canada, the US, and the UK (Readercon, Necon, World
Fantasy, Fan Expo, etc.)
George Andrew Romero is an American-Canadian filmmaker and editor, best known for his series of gruesome and satirical horror films about an imagined zombie apocalypse, beginning with Night of the Living Dead.
Praise for George A. Romero "What's this? The late George A.
Romero, director of the classic horror film Night of the Living
Dead, wrote a children's book? Yes, he did, and it's every bit as
eccentric as you might imagine. . . . Call it a fable or a parable
or an allegory, Romero's simple-seeming story is rife with subtexts
dealing with such real-world problems as overpopulation,
territorial imperative, intolerance, and more. Share it with the
kids for its story, but enjoy it yourself for its broader
meanings."
--Booklist "Loved this book. Zany fun. But since it's George
Romero, there's a touch of evil behind it all!"
--R.L. Stine, author of Goosebumps and Fear Street
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